Friday, July 29 2019
The Valdosta School
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I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.
Why research?
via https://www.copyblogger.com/content-marketing-research/
Maybe you’re not a writer or a blogger. But, we’ve all found ourselves in a position where we need to convince people to do things they are not inclined to do.
When force is not an option, what do we do? We use the next best thing: persuasion. And when it comes to persuasion stories are important.
Anecdotes are persuasive.
Data dominates.
These things do not appear from thin air, or fall in our lap. We must search for them like a professional.
But as I’ve shown, this doesn’t need to consume your life. It can be done efficiently and expertly by focusing our efforts on the right levers. With preparation, we lengthen our runway. By eliminating noise, we drastically reduce the size of the search. With serendipity, we set ourselves up to be lucky and by relying on the classics, we give our arguments more weight. And by organizing and collecting this information properly, it is there wherever (and whenever) we need it.
Even if our research isn’t used today — or even tomorrow — it can still have immense value for us throughout our lives. I’ll leave you with Seneca’s persuasive case for noting, repeating and memorizing material …
My advice is really this: what we hear the philosophers saying and what we find in their writings should be applied in our pursuit of the happy life. We should hunt out the helpful pieces of teaching and the spirited and noble-minded sayings which are capable of immediate practical application — not far-fetched or archaic expressions or extravagant metaphors and figures of speech — and learn them so well that words become works.





